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tesa® Smart Mounting System sets trends on the DIY market; growth strategy for the craftsmen segment

In step with the times and right in line with consumers’ needs – that perfectly describes the innovative products developed within tesa’s Consumer & Craftsmen business unit. Worldwide, more than 500 million objects are attached to walls every year. Three-quarters of them weigh less than five kilograms, and half are attached to sensitive surfaces. By launching the tesa® Smart Mounting System, the company is responding to growing consumer demand for simple, fast, and reliable solutions to meet their affixing needs.

Epilating Wombats with Adhesive Tape

Sometimes, researchers fall back on unconventional methods to acquire new insights. In an Australian national park, biologists made a precious “catch” with hundreds of hairs.

Truly innovative: tesa's technology makes smartphone batteries replaceable

Since 2014, 1.5 billion smartphones have been equipped with an innovative adhesive technology developed by tesa: It allows the replacement of the battery. For this revolutionary development, in 2020, tesa Bond & Detach was declared the public favorite and awarded the title of 'Innovator of the Year' in Germany.

Adhesive bonding in an entirely new light

The inner workings of smartphones, tablets and smartwatches are held together by numerous tiny adhesive tapes. Many manufacturers rely on high-performance tapes from tesa for that purpose. Now tesa is taking a technological leap with a new innovation: an adhesive tape that is activated by light.

Annual Press Conference: Brand realignment in the end consumer segment, product optimization through tesa® Stop Pad technology

In tesa’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.